Ever wondered how a missionary who grew up on an Indian reservation turned into a marketing solopreneur building a life of authenticity and fulfillment? Meet Lucas Wollschlager, who swapped college for a keyboard and a mission to create human-first content. In this Fulfillment Project episode, Lucas shares his untraditional journey from dropping out of college to launching Veritas Copy, emphasizing discipline, networking, and living a life of harmony.
Lucas brings a refreshing take on building a meaningful career. From his missionary days to mastering LinkedIn networking, he reveals how authenticity, discipline, and a touch of contrarian spirit drive success. Whether it’s waking up at the same time daily or embracing life’s discomfort, Lucas’s story is a full of ideas for anyone seeking a fulfilling, integrated life. Tune in for actionable insights on personal growth, entrepreneurship, and marketing strategy that cuts through the noise.
Top Quotes from the Conversation
Andy (02:47): “The more natural it seems, the more preparation it took. The more simple and natural [it feels]; nothing happens simply and naturally.”
Emphasizes the effort behind seamless content creation.
Lucas Wollschlager (03:33): “The first place that you look for clients… are the people in your immediate circle.”
Stresses the importance of leveraging existing networks for business growth.
Lucas Wollschlager (05:46): “People are starting to show their true colors on [LinkedIn], which is nice. It's not stuffy corporate anymore.”
Notes the shift toward authenticity on LinkedIn.
Andy (07:58): “Every interaction matters. You have no idea how someone is going to come back up in your life.”
Underlines the long-term value of positive interactions.
Lucas Wollschlager (08:42): “I have to play the long game with this… not everybody is going to be able to do something for you in the short term.”
Advocates for a long-term, relationship-focused approach to networking.
Lucas Wollschlager (10:25): “Don’t be somebody who, as my dad would always say, pee in other people’s cornflakes. That’s not what you want to do.”
A humorous yet serious reminder to leave positive impressions.
Lucas Wollschlager (13:11): “I dropped out of college… I was too young and immature to handle that freedom well.”
Reflects on his decision to leave college due to personal misalignment.
Lucas Wollschlager (18:34): “If you don’t have a family… that is the time to take risks and to be calculated, but to really shoot your shot.”
Encourages young people to take risks early in life.
Lucas Wollschlager (21:25): “When you overly optimize for [comfort and luxury], you strip all meaning and fulfillment out of life.”
Highlights the value of discomfort in finding purpose.
Lucas Wollschlager (23:16): “Idleness is the enemy, man. If you’re idle, you’re not going to be effective in really anything.”
Stresses the importance of routine and discipline to avoid stagnation.
Lucas Wollschlager (37:35): “I think that there is something intriguing with this movement towards living a more integrated life… people want to be doing things that they don’t hate.”
Discusses the modern desire for a harmonious, fulfilling life.
Lucas Wollschlager (43:11): “You have to know yourself… I’m naturally kind of more an internal processor. So I had the problem of over reflecting.”
Highlights the importance of self-awareness in balancing reflection and action.
Chapters
00:00 - Introduction and Welcome
Andy introduces Lucas Wollschlager, founder of Veritas Copy, and highlights his focus on human-first content and authenticity.
00:42 - Lucas’s Background and Journey
Lucas shares his path from missionary work to marketing, his move to Fort Worth, Texas, and how his skills transferred to a marketing career.
01:54 - Starting Veritas Copy
Lucas discusses leaving his director of marketing role to start Veritas Copy, driven by a love for writing and strategy.
02:47 - The Art of Preparation in Marketing and Podcasting
Andy and Lucas explore how natural-seeming content requires extensive preparation, drawing parallels between podcasting and marketing.
03:33 - Building a Client Base and LinkedIn Strategy
Lucas explains how he leveraged his 10-year network to gain clients and why he focuses on LinkedIn for content creation.
04:39 - Why LinkedIn?
Discussion on LinkedIn’s business-oriented audience and the platform’s shift toward more authentic, personality-driven content.
07:14 - The Power of Networking
Lucas reflects on the long-term value of leaving positive impressions and building a network with integrity.
08:42 - Networking Philosophy
Lucas shares his approach to networking, emphasizing a long-game mindset and avoiding transactional interactions.
11:15 - A Non-Traditional Path: Dropping Out of College
Lucas recounts his decision to drop out after his freshman year and pursue missionary work, defying conventional career paths.
15:57 - Growing Up on an Indian Reservation
Lucas discusses his upbringing in North Dakota, which fostered a contrarian attitude and resilience.
19:00 - The Value of College and Taking Risks
Andy and Lucas debate the necessity of college for non-professional careers and the importance of taking calculated risks early in life.
21:25 - Embracing Discomfort for Fulfillment
Lucas highlights how purposeful discomfort and suffering can lead to meaning and fulfillment, especially before family responsibilities.
23:16 - Discipline and Daily Routines
Lucas shares his disciplined approach to daily routines, including waking up at the same time and structuring his mornings for success.
30:33 - The Importance of Planning and Reflection
Andy and Lucas discuss the power of planning the next day in advance and reflecting to stay on track, including Lucas’s hybrid planning system.
37:15 - Living a Life of Harmony
Lucas defines harmony as an integrated life where work, family, and personal values overlap, creating a fulfilling existence.
43:11 - Knowing Yourself and Taking Action
Lucas emphasizes self-awareness, the dangers of over-reflection, and the need to act despite imperfections, using AI tools for self-analysis.
49:29 - Closing Thoughts and Where to Find Lucas
Lucas shares where to connect with him (LinkedIn) and Andy wraps up the episode, encouraging listeners to subscribe and share.
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